People TV.
Channel Branding and Show Packages

People.com worked with Volumeone and Athletics to re-brand all of their daily video content and create People TV. First, Volumeone developed the "TV" logo lock-up as well as developing the byline "Celebrities worth watching." All channel branding was executed in 7 colors and includes logo resolves, generic openers, bumpers, lower thirds and transitions. In additional to channel branding, 5 mini-show packages were created for primary programming. The entire system was developed in a modular fashion so that People.com staff can easily swap out celebrity footage.